A successful internet marketing strategy isn’t just made up of one strategy. It combines marketing data and various SEO techniques which results in driving targeted traffic to a website and ultimately, increased sales. Internet marketers need to know what strategies are available to them and how to use them to capture a solid customer base. The “how” in this strategy involves understanding who your customer is and why they purchase. Here are three basic things that all internet marketers need to know to get started.
1) Internet marketers need to know their audience
Most online marketers don’t receive the traffic they desire because they have only a vague idea and understanding of who their target audience is. The problem with vagueness is that marketing efforts are too general to attract any specific customer base.
Marketing data includes consumer demographics and other information such as where do they buy or how do they search online for a product or service. Internet marketers benefit from these clues by knowing where to market online and which marketing strategies to use. Keyword selection becomes more targeted on a website, in the product or service description pages, and in a pay per click marketing strategy. Online content and customer correspondence become more tailored to a specific customer.
To find marketing data information, try searching online. Include keywords such as “consumer data” or “marketing data” to a niche topic. Another great place to research is a competitor’s website. Study their site and look at how competitors are reaching for customers. Look for keywords and link strategies used.
2) Internet marketers need to know how to pull in web traffic
A successful SEO strategy is basically made up of utilizing keywords, backlinks and learning the strategies that drive traffic to a website. Here are some ideas for pulling in web traffic:
Create keyword content – Use keywords in site web pages, articles, site descriptions, photo and video descriptions, including social networking pages.
Capitalize on social networks to promote business. Social media is one of the easiest forms of online marketing to start and maintain and it’s also where the people are. Social networks such as Facebook, Twitter and LinkedIn have daily users that number in the millions and that number is expected to continue growing.
Employ as many SEO techniques as possible. Consider creating a pay per click strategy, using videos, photos, podcasts, and articles to get the message out. Continuously research keywords and work on linking strategies that improve page rank and authority.
3) Internet marketers need to know how to monitor and optimize their website using data from web analytics
An internet marketer who doesn’t use web analytics is like a sharpshooter who doesn’t know if he hit his target. Web analytics let online marketers know the number of people who visited their site, which search engine was used to bring in traffic, and how many pages visitors viewed while on a site. More advanced analytical tools can track other pieces of information such as how long visitors remained on a site and even if the visit generated a sale.
Internet marketers can track the increase in traffic drawn in by a pay per click marketing strategy or an SEO submission to a directory. They can also track the success of a keyword SEO strategy. If an internet marketing strategy doesn’t work, web analytics will let marketers know that as well because there would virtually be no change in traffic results and online sales.
Internet marketers who know their customer base and how their customers make purchasing decisions save themselves from wasting their marketing budget, time and effort on strategies that don’t work for their type of business. They are better able to reach their target customer because they understand their customer’s needs and how to deliver exactly what a customer wants.